Selecting a New Array of Crisp Apples for Increased Consumer Demand and Grower Profit

Project Overview

Project Type: Farmer/Rancher
Funds awarded in 2015: $21,735.00
Projected End Date: 02/15/2017
Region: North Central
State: Indiana
Project Coordinator:
Dr. Steven Doud
Doud Orchards

Annual Reports

Information Products


  • Fruits: apples, general tree fruits


  • Crop Production: food product quality/safety
  • Education and Training: on-farm/ranch research, participatory research
  • Farm Business Management: marketing management, market study, value added
  • Sustainable Communities: sustainability measures

    Proposal summary:

    New apple selections from the Midwest Apple Improvement Association (MAIA) were evaluated for field performance and consumer preference during 2015/2016. Consumer tastings were conducted at 8 distinct on-farm and farmer’s markets (some locations used repeatedly) in Indiana and Ohio with more than 2500 consumers involved. By iterative process of determining consumer preference of the top selection for each weekend during the harvest season, eight selections were recommended for MAIA variety release. The MAIA is moving forward with releasing these selections. These new releases will provide on-farm and farm marketers unique consumer-preferred varieties unavailable in grocery stores.

    Project objectives from proposal:

    The objective of this project was to objectively identify candidate apple selections for commercial introduction from an array of advanced experimental material under test at multiple grower orchards in Indiana and Ohio. It is crucial for long-term viability and profitability of Midwest orchards to maintain a pipeline of new regionally-adapted unique varieties with outstanding growing characteristics and consumer qualities. A first step in this process was the introduction of “Evercrisp” in 2014, which promises to be the most widely planted Midwestern apple since “Honeycrisp”. With dozens of advanced selections available through the MAIA program, it will be critical to continue to introduce only the best to assure consumer demand.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.