The Northeast side of Indianapolis has been a food desert for over 20 years only just receiving a small grocery store in 2016. Many residents still rely on fast food establishments or take the bus to the nearest grocery store which is a 30 minute trip. While economic viability for my operation is important, I want to be a socially responsible as possible and my focus is on improving the quality of life for the community that I operate in.
To solve this problem we want to try two different direct marketing solutions: subsidized community supported agriculture program and a farmer’s market. We will trial 10 shares with a sliding fee scale, with shares being as low as $10. We will also guide the community in planning a biweekly farmers market in order to help strengthen the local economy and capture the audience that we can’t serve with the CSA. We chose these two options because a CSA can take away the uncertainty of picking out fresh produce while a farmers market gives us the opportunity to educate a wider audience.
Project objectives from proposal:
Survey 50 households with the community needs food security assessment.
Establish a 12 week CSA program that serves 10 families between June and October.
Host 2 nutrition/cooking workshops to educate families
Create a toolkit for other farms/organizations to use that includes how-to’s, recipe cards, and resources for families