Event Marketing

Final Report for FNE03-493

Project Type: Farmer
Funds awarded in 2003: $6,693.00
Projected End Date: 12/31/2004
Matching Non-Federal Funds: $9,415.00
Region: Northeast
State: New Jersey
Project Leader:
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Project Information

Summary:

Note to readers, attached is the complete final report for FNE03-493

The goal of this project was to develop, promote, and evaluate the possibilities of event marketing on a larger scale than Rich has done in the past. He expanded the events by using multiple farmers, local groups, public participation, and education. Six “event marketing” events were modeled – four with heirloom tomato tasting and sales, one garlic gathering, and one spring transplant sale.

All the events were well attended and the events gave local farmers an outlet for their produce that they would not normally have. By partnering with local community groups each event also promoted local agriculture. Education, collaboration, building partnerships, and generation of unique marketing ideas occurred over the course of the event year. The next goal is to have each event become a destination on an annual basis.

Because of the success of the events conducted during this project, additional events are in the planning stages for future years. The growers involved also learned that especially during an adverse year, creating partnerships with other farmers and pooling resources over the course of the season, more farmers benefited from the sales at these events.

Cooperators

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  • Dan Wunderlich

Research

Participation Summary
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.