Event Marketing

Project Overview

Project Type: Farmer
Funds awarded in 2003: $6,693.00
Projected End Date: 12/31/2004
Matching Non-Federal Funds: $9,415.00
Region: Northeast
State: New Jersey
Project Leader:


  • Agronomic: potatoes
  • Vegetables: sweet potatoes, garlic, onions, tomatoes
  • Additional Plants: herbs


  • Education and Training: demonstration, display, networking
  • Farm Business Management: new enterprise development, cooperatives, marketing management, value added
  • Sustainable Communities: new business opportunities

    Proposal summary:

    Direct marketing efforts by farmers often take place at roadside stands and farmers’ markets, and the goal of this project is to expand the possible venues for farm sales, see if farmers can market more cooperatively, and offer the consumer tastings, educational materials, workshops, and cooking and gardening demonstrations. The farmer will organize events, develop questionnaires and other feedback material, and track the revenues of the participating farmers. The project will result in an analysis and how-to booklet that will be made available at conferences, farmer gatherings, and will also be posted on the Web.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.