The State of Sustainable Meat Processing - What Laws and Policies Make a Difference?

Progress report for LS24-389

Project Type: Research and Education
Funds awarded in 2024: $363,569.00
Projected End Date: 03/31/2027
Grant Recipients: LL.M. Program in Food and Agricultural Law; Niche Meat Processor Assistance Network, Center for Small Farms, Oregon State University; The Department of Agricultural Economics and Agribusiness, Bumpers College, University of Arkansas (1862 Land Grant); Cypress Valley Meat Company; Quapaw Food Services Authority; Dr. David Fernandez; Cowry & Clay - Shirah Dedman; Food System 6
Region: Southern
State: Arkansas
Principal Investigator:
Kelly Nuckolls, Esq., J.D., LL.M.
LL.M. Program in Food and Agricultural Law
Co-Investigators:
Susan Schneider
University of Arkansas Law School
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Project Information

Abstract:

COVID-19’s impact on meat processing and the resulting supply chain breakdown led to increased interest among policymakers for supporting small meat processing. However, producers struggled to access processing services even prior to the pandemic. Even today, farmers in this proposal are required to book a processing date 12-18 months in advance, which is an unreasonable fit for the variability that comes with knowing when animals will be ready to butcher. The processing shortage affects how producers can market their meat (custom versus USDA inspected) and the quantity of meat they have to sell. States and the federal government have considered a wide range of policies when it comes to addressing processing bottlenecks, including grant or loan programs for small processors, workforce development programs, and more. This includes grant projects in some areas to support small plant growth, but there has not been an assessment to date regarding whether these projects have positively impacted sustainable livestock and poultry systems. In some instances, the grant funds were awarded quickly and may not have included a thorough assessment of the processing needs in that region. Small plant closures are still occurring in the areas we are hoping to analyze (AR, OK, and TX) where clear processing gaps remain for certain species. The producer participants in this proposal are located across three states (AR, OK, TX) and rely on local processing to sustain their operations. The goal of this project is to assess and compare the impact these state and federal policies have on sustainable meat and poultry farmers in AR, OK, and TX, as well as small processors’ economic viability, small plant workers’ safety and wages, supply chain resiliency, and an overall shift towards a more sustainable food system. This research will: 1) determine the efficacy of recent policies (within the last 10 years), (2) identify weaknesses in the current policies and opportunities for policy action to improve processing access, quality of life in rural communities, and economic sustainability, and 3) promote well-researched policy recommendations and ideas to support the region’s sustainable livestock and poultry systems. The proposed solutions include a report and toolkit producers can use to advocate for policies that will alleviate processing bottlenecks. The project will have a strong educational component featuring success stories, lessons learned, and tips for future grant funded support for small-scale processors. After assessing existing facilities in the three states, we will create a list highlighting every facility with information about the species slaughtered or processed, hours of operation, and where additional processing is needed. We will share materials and educational resources through online and print publications, websites, webinars, and other outreach methods. Objectives will include: 1) gathering and analyzing research data on the policies that impact small meat and poultry plants; 2) identifying where the processing gaps in these states exist; 3) producing educational materials for small processors, farmers and ranchers, and other key stakeholders; and 4) implementing best practices for addressing processing gaps in these three states.

Project Objectives:

From the farmer survey, processor survey, interviews, and our team’s own legal and policy research and analysis, the project team will achieve the following objectives: 

  1. Collect and analyze research data on the policies that impact small meat and poultry plants in Arkansas, Oklahoma, and Texas, including the plants’ economic viability, worker safety and wages, processing and slaughter access for independent farmers, and rural job creation. 
  2. Evaluate policies and programs around small, independent processing and sustainable livestock and poultry production. 
  3. Characterize the policy trends that will create a more sustainable and resilient livestock and poultry processing supply chain. 
  4. Identify where processors are located and where processing gaps are in these three states. 
  5. Produce educational materials for small processors, farmers and ranchers, and other key stakeholders detailing best practices for processing expansion in their area and where there are policy barriers and opportunities. 

Next, our project team will create a report and toolkit based on our research that will achieve the following objective:

6. Explain the impact of certain policies on farm and ranch and processing and slaughter businesses and how to engage in research-based policy making at the local, state, and federal levels.

Additionally, we will research the success and barriers small processors face when trying to meet the demands of ranchers and farmers, including potential legal and policy impacts. Case studies on these small processors will focus on the following learning objectives:

7. Discover best practices for expansion. 

8. Observe where policies can benefit expansion and where policies can prevent expansion.

The two half-day virtual webinars that will include livestock and poultry producers and small processors and the short videos will meet the following learning objectives:

9. Understand the processing expansion barriers and where policies can help address these barriers. 

10. Recognize the necessary questions to ask to ensure their processing facility is a sustainable business model for their operations and includes a well-paid, safe, and healthy workforce. 

11. Describe where there are economic, legal, and policy gaps that prevent processing expansion in their region. 

The area small processor list will help farmers achieve the following objective: 

12. Outline what processors are in the area, including newer processors, including what services the processors provide.

Overall, we hope this project will achieve the following objectives: 

13. Implement best practices for addressing processing gaps in these three states.

14. Develop new policies that will help address processing gaps, support workers, and increase small business sustainability in this multi-state region. 

Cooperators

Click linked name(s) to expand/collapse or show everyone's info
  • Carol Bansley - Producer
  • Emory Davis - Producer
  • James Maginot - Producer
  • Kimberly Ratcliff - Producer
  • Howard Devone and Clarice Turner - Producer
  • Zac Vann - Producer

Research

Materials and methods:

Approach and Methods 

Our research approach includes multiple sources of data and information to identify possible or certain conclusions regarding policies that will foster a more sustainable meat and poultry sector. Our team will investigate where opportunities exist to strengthen and expand the small processing supply chain that serves grassfed and pasture-raised farmer-owned meat brands. We will assess where gaps continue to exist even after the influx of millions of dollars to increase meat and poultry slaughter and processing access.

Our approach focuses on Arkansas, Oklahoma, and Texas, but we hope to expand beyond this area into other Southern SARE regions in the future after this grant is completed. This problem and the policy solutions that are being proposed impact sustainable livestock and poultry producers nationwide. 

Our first four learning objectives (1-4) are focused on our research methods, which include surveys, interviews, and reviewing existing data. 

Research team members including the University of Arkansas LL.M. Program, Food System 6, Shirah Dedman, and the University of Arkansas Department of Agricultural Economics and Agribusiness, will lead the research methods for objectives 1-4. For objective 1, we will research the policy options a state considered, policy options passed and implemented at the state and federal levels, and assess the impact these policies have on the sustainable livestock and poultry production in this region. 

The research team will use derived and compiled data from USDA, Bureau of Economic Analysis, state, legal, and other academic databases to aggregate Arkansas, Oklahoma, and Texas laws, policies, grant programs, and processor data. Our mixed method research design includes closed- and open- ended questionnaires for farmers, ranchers, and small processors, along with semi-structured and unstructured interviews. We will ask questions regarding which policies have impacted processing operations. We will ask farmers and ranchers how long they are required to book a processing date, how far the closest processor is to their farm, and other questions about how processing impacts their operations. 

Members of the review team, including Oregon State University Niche Meat Processors Assistance Network (NMPAN), Cypress Valley Meat Company, Quapaw Services Authority, Dr. Fernandez, Ratcliff, Davis, and Maginot will assess and offer feedback on the questions to eliminate bias. All grant team members will share the survey with their contacts. Our goal is to conduct 5-7 interviews in each state, and to share the survey with all of the small, independent area processors. We aim to share the survey with at least 100 farmers and ranchers. We plan to interview 2-5 farmers in Arkansas, Oklahoma, and Texas. Each interviewee will receive a stipend for participation. A dataset will be developed in order to analyze and review the findings. Data will be reviewed using coding and organization of question responses to ensure we can distill clear information for the final report, and statistical analysis that will allow us to categorize the various responses. We will track demographic data and include any notable differences among participants.  

The development of our survey instrument will be informed by the area farmers and processors on our team to ensure specific needs and appropriate solutions are adequately addressed. We plan to have the survey accessible in both English and Spanish, via hardcopy and digital forms and possibly through phone interviews. Our research and assessment endeavors will include a broad range of sustainable livestock and poultry production perspectives based on species produced, size of operation, different regions in these states, and racially diverse stakeholders to ensure a complete assessment of the impact of these policies on this sector food system and to thoroughly assess their racial equity impact (Race Forward 2009). 

Additional data collection will include phone interviews to obtain a more nuanced analysis of the problems and possible solutions.  Our interview outreach will target different ownership demographics, including plant or farm size, species processed, species raised, race, ethnicity, gender, and geographic region.   

We will also take a systems-based approach to our questions by covering topics in our small processor survey beyond expansion and access to processing, including: 

  • Small processing workers safety and wages; 
  • Number of farmers served; 
  • Animals processed or slaughtered; 
  • Jobs added; 
  • Workers trained;
  • New plants created; 
  • Number of new plants that increased access; and
  • Business viability. 

Our outreach methodologies for the surveys and interviews include the following: drafting questions based on stakeholder input, selecting the appropriate communication channel, explaining our research process, unbiased listening, tailoring questions to our target audience's language, and respecting participants' time. Farmer and processor team members will carefully review the survey for its appropriateness and language as well as its deployment for the target audience. We plan to work with our team members to tailor this survey to their specific communities. Our surveys should take less than a few minutes and will only include essential research questions. 

Based on our preliminary research of USDA and state level data, there are approximately 145 federally inspected meat and poultry processing and slaughter facilities in the multi-state region that are classified by USDA as small and very small. (USDA FSIS 2023). We also estimate based on USDA data that approximately 250 state inspected plants in the multi-state region are operating under state inspection (Oklahoma Department of Agriculture 2021, Texas Department of Agriculture 2023), and approximately 200 custom exempt plants. Thus, we will set a goal of surveying or interviewing a statistically significant population sample size based on these numbers.  

Farmer and processor participants and NMPAN will share the processor survey widely, as well as all team members. Our goal is to conduct 7-10 processor interviews in this region and to share the survey with all of the small, independent processors in the region. All grant team members will share the farmer survey widely with their contacts. We will gather input and qualitative data from farmers and ranchers in the multi-state area and plan to share the survey with at least 300 farmers and ranchers. Five to seven farmers in Arkansas and Oklahoma will be interviewed and each participant will receive a stipend for their participation. Statistical analysis will allow us to categorize the various responses to meet Objective 3. The project team includes graduate students who will have the opportunity to develop strong legal, policy, and economic analysis skills which will be useful for their future food and agriculture-focused careers. 

We will use the data from Objective 1-4 to create the educational resources and materials to achieve Objectives 5-14. 

The processor contact map will help area farmers and ranchers find hours of operation, contact information, species slaughtered and/or processed, and other key information well beyond the life of this grant project. This will help accomplish Objective 12. 

Objective 6 materials will include a report and toolkit that share the results of the research and provide a guide for farmers and processors who hope to access processing funding and influence local policies. The toolkit will include steps that advocates should take to discuss these issues with lawmakers and identify opportunities to engage. The toolkit will provide farmers with information regarding the bodies responsible for determining processing access policy, such as their state department of agriculture, state legislature, USDA or Congress, and will include simple steps for reaching out to the relevant contacts. 

The report and toolkit will be applicable to multiple sectors and disciplines, as we will assess and analyze those policies which have not only supported a strong sustainable livestock and poultry sector, but also where policies further racial equity in the food system, support worker safety and well being, increase consumers access to local food, and strengthen the sustainability of small businesses. 

Overall, the report and toolkit will provide a summary of evidence on certain policies that impact the meat processing bottleneck for small, grassfed and pasture-raised farmers and ranchers, with the idea that locally informed and evidenced-based solutions can provide a framework for future solutions by farmers and ranchers, processors, advocates, and policymakers. 

Our approach includes teaching the next generation of food and agriculture professionals how to draft clear, concise information in an educational format. The drafting of the educational report and toolkit will involve graduate assistants and provide them with an invaluable learning and skill-building opportunity. Students will learn how to present complex information in a usable, farmer-friendly format. 

We will use data gathered in learning Objectives 1-4, and in particular, small processing plant employee or owner interviews, to draft the case studies. These case studies will focus on achieving the learning objectives in 7-8 by providing clear examples on what financial amount, business planning, grant writing tips, and priorities helped small processors succeed in their expansion efforts. The case studies will provide real-world examples of where policy both did and did not support small processor expansion in this region. The case studies will also provide tips and best practices in a practical way so other processors looking to expand and farmers and ranchers interested in starting a processing facility have useful guidance on what steps may lead to their success. Each case study will focus on one small processor expansion story. We will ensure case studies cover geographic and racial diversity, as well as plants processing different species of animals and with different business sizes (for example it may be a plant classified by USDA as “very small” or “small”).  

These tasks will also involve students and provide them with practical skills and knowledge about how expansion can be crafted either through independent or government funded efforts. The students will also learn how to draft case studies that are practical for the target audience. 

We will also create short videos with these tips and host two webinars that explain our results to a farmer, processor, and policy maker audience to accomplish objectives 9-11. We hope these videos will be simple advocacy tools that key stakeholders can use to inform complex policies that provide solutions to this problem. One webinar will include a training for farmers and processors who hope to shift state policies to support increased access to processing. All webinars will be recorded and shared.

Along with our outreach plan listed below, the two virtual webinars are where we plan to share our findings, learnings, and educational materials with our target audiences. We will use the information gathered from Objectives 1-5, along with the materials created in Learning Objectives 6-8, to accomplish Learning Objectives 9-11.  We will host a virtual half-day webinar that explains our results to farmers, processors, policy makers, and other food systems advocates and stakeholders. During this webinar, we will not only share results but allow time for important discussion on next steps and moderate those discussions among participants. For this first virtual webinar we will expand our invitations to producers and small processors, their employees, and policy makers and advocates throughout the entire Southern SARE region. We believe that by sharing this first webinar beyond our multi-state region, the dialogue from the half day workshop could lead to stronger policy solutions not just in this multi-state area, but in other Southern SARE states.  

We will also host a second virtual-half day webinar that is an online-training for farmers and processors who hope to work together on processing bottleneck issues and shift policies that will support an increase in access to processing. The target audience will include our research’s target audience of small processors and farmers and ranchers, providing a unique opportunity for dialogue around the barriers in this multi-state area between the two sectors most impacted by these policies. The webinar will allow for processors and farmers to discuss the key policy impacts and needed advocacy support along with other crucial topics like the supply and demand needed for expansion, workforce issues, and environmental impacts. 

These webinars intend to focus the dialogue and presentations around this goal.  However, the two half-day webinars are just the start of how we hope to share our research and educational materials. Similar presentations and discussions will be replicated beyond the life of the grant at farmer, processor, and food systems stakeholder conferences.

Learning Objectives 6-12 are how the team plans to disseminate our findings and begin the educational process of sharing and implementing our researched solutions.

The research and educational resources created from Objectives 6-12 will assist in achieving Objectives 13-14. We also hope to publish peer-reviewed articles that can be strong advocacy tools for achieving objectives 13-14. 

Impact and Persons Reached 

We plan to share these findings with our networks, including the University of Arkansas press outlets, area farmers and ranchers and small processors, the NMPAN listserv of more than 1,000 small processors, and policy makers. We may include the following in our outreach plan: press releases, blog posts, conference presentations, webinars, printed handouts, and other efforts to reach the multi-state area meat processor associations, small processors, farmers and ranchers, and relevant organizations. Given NMPAN’s stakeholder reach and our team’s network, we estimate that these education materials will reach over 300 stakeholders that are part of this sector of sustainable agriculture. We will share a follow-up assessment for all educational materials that seeks feedback from the farmer, rancher, and processor stakeholders, to evaluate our results. We intend to use this research beyond the life of the grant in future educational presentations to advocacy groups, lawyers, policy makers, processors, and farmers to help support a stronger supply chain and increase processing access for grassfed and pasture-raised farmers and ranchers with their own, independent meat brands. Other professionals working with these sectors will also benefit from this research through peer reviewed journal articles that publish the findings of the project. 

The overall outcome will include supporting a stronger processing supply chain for area farmers and ranchers looking to either expand, shift, or begin their grassfed or pasture- raised independent meat or poultry businesses.

Project Team Plan Summary:  

 

Key Deliverables  

Project Team Members Assigned 

Key Deadlines 

Number of Participants Reached

Draft processor survey 

The Department of Agricultural Economics and Agribusiness, LL.M. Program in Agricultural and Food Law, Food System 6  

May 2024

N/A

Draft farmer survey 

The Department of Agricultural Economics and Agribusiness, LL.M. Program in Agricultural and Food Law, Food System 6 

May 2024

N/A

Review Surveys 

Maginot, Ratcliff, Davis, Cypress Valley Meat Company, Fernandez, NMPAN, Quapaw Food Services Authority 

June 2024 

N/A

Share Farmer Survey 

All team members 

July 2024 

100

Share Processor Survey 

Fernandez, Davis, NMPAN, Cypress Valley Meat Company, Dedman, Food System 6,  LL.M. Program in Agricultural and Food Law

July 2024 

100

Conduct interviews of farmers and processors 

LL.M. Program in Agricultural and Food Law, Food System 6, Dedman 

August and September 2024

10-15

Draft Processor List 

LL.M. Program in Agricultural and Food Law, Food System 6, Vann

October 2024  

N/A

Review Processor List 

Cypress Valley, Davis, Maginot, Ratcliff, Fernandez, Quapaw Food Services Authority 

November 2024

N/A

Publicize Processor List 

All Project Team Members 

January 2025 

300 

Analyze Survey and Interview Results 

The Department of Agricultural Economics and Agribusiness, LL.M. Program in Agricultural and Food Law, Dedman, Food System 6 

January-September 2025

N/A

Draft Report and Toolkit

LL.M. Program in Agricultural and Food Law, Food System 6

October 2025- March 2026 

N/A

Review Report and Toolkit

Davis, Ratcliff, Maginot, Quapaw Food Services Authority, Cypress Valley Meat  

April - May 2026 

N/A

Conduct case Study Interviews 

LL.M. Program in Agricultural and Food Law, Dedman, Food System 6  

August 2025

4-6

Draft Case Studies 

LL.M. Program in Agricultural and Food Law, Food System 6, Dedman

September 2025 

N/A

Review Case Studies 

Maginot, Davis, Ratcliff, Cypress Valley Meat Company, Fernandez, NMPAN, Quapaw Food Services Authority 

October 2025

N/A

Share Final Case Studies 

All team members 

January 2026 

150

Half-day webinars planning 

Food System 6, University of Arkansas LL.M. Program, Department of Agricultural Economics and Agribusiness

February 2026

N/A

Half-day webinar outreach 

All team members 

March-April 2026 

Outreach to over 1,500 stakeholders 

Hosting half-day webinar 1

Food System 6, University of Arkansas LL.M. Program, Department of Agricultural Economics and Agribusiness

May 2026 

100

Hosting half-day webinar 2 

Food System 6, University of Arkansas LL.M. Program, Department of Agricultural Economics and Agribusiness

June 2026 

50

Create short videos 

Dedman, L.M. Program

January 2027

N/A

Publicize short videos 

Full team 

March 2027 

150

Submit peer-reviewed articles 

Food System 6, University of Arkansas LL.M. Program, Department of Agricultural Economics and Agribusiness

March 2027 

250

 

Our team has submitted letters of support that affirm our approach and methods: 

Food System 6: Lauren Manning - LOS SSARE Grant (1)

Kimberly Ratcliff: Meat Grant (1)

James Maginot: 0274_001 (1).

Howard and Clarice Turner: SARE Research Grant_ LLM Program Turners.docx

Carol Bansley: Bansley LOS Meat Processing Policies Grant

Emory Davis: SSARE_LOS_Emory Davis (1)

NMPAN: LOS from NMPAN - SARE (2)

University of Arkansas Department of Agricultural Economics and Agribusiness: LOS_Popp_2023 (1)

Cypress Valley Meat Company: LOS Cypress Valley - SARE Research Grant_ LLM Program (2)

Quapaw Food Services Authority: Payne LOS

Dr. David Fernandez: Small Meat Processing Policy Letter of Support 2023-24

Shirah Dedman: SARE Research Grant_ LLM Program Dedman

Additional biographies and team qualification can be found here: SSARE Grant Team Bios.

Participation Summary

Education

Educational approach:

We have a draft of the processor list and will share it with farmers once it is complete. We have also shared our surveys but do not have results yet to create the educational materials. Our approach has been to involve key stakeholders at every phase of the project. Farmer and Processor participants have assisted with and offered feedback on our materials. 

Educational & Outreach Activities

1 Curricula, factsheets or educational tools

Participation Summary:

6 Farmers participated
10 Ag professionals participated
Education/outreach description:

The processing bottleneck issue is not one which will be solved by one discipline or sector alone. Thus, our project clientele includes different food and farm businesses (including all major animal products sold by sustainable livestock producers: beef, pork, and poultry) and food systems stakeholders. 

The primary target audience for this project includes new and existing small processors that serve farmers and ranchers with independent meat brands, and the sustainable livestock and poultry producers with those independent meat brands. These are the two sectors that will be most impacted by and influential in this research, because they are the ones that currently exist in this niche sector of the food system that is outside of the more consolidated and industrialized model. Our project team includes individuals in both of our primary target audiences, which is a significant strength to our outreach plan.  

There are also a number of other food systems stakeholders this research and educational materials will benefit. Therefore, our secondary target audience for our research consists of the following stakeholders: processing plant employees and farmers within the current consolidated meat production system. We will conduct outreach to this secondary target audience to ensure we take a systems-wide approach to this complex food systems issue. The secondary target audience for our educational materials includes a wide range of stakeholders including processing plant employees, farmers within the current consolidated meat production system, and policy makers, among others such as local rural communities, consumers, and environmental, and animal welfare advocates and organizations. These are all individuals engaged in creating a more sustainable, humane, and locally-based food system and we hope this research can provide some evidence for how to solve supply chain issues in the sustainable meat and poultry sector.  

Overall, our outreach plan will include: Press releases, blog posts, future conference presentations, workshops, webinars, printed handouts, and other efforts to reach small processors, farmers and ranchers, and relevant organizations in Texas, Arkansas and Oklahoma. All of our outreach plans will include a list of key targets and appropriate messaging templates for each of the various target stakeholders. Our team will work to expand upon each deliverable’s outreach plan.  

Our outreach plan goals include:  

  1. Gathering representative survey responses; 
  2. Sharing information from toolkit, processor list, and case studies with primary target audience; 
  3. Sharing all educational materials with primary and secondary target audience; and 
  4. Providing enough educational information to assist both primary and secondary target audience with making evidence-based decisions about how to address the processing bottleneck from a systems-wide approach.  

Survey and Interview Outreach 

We will personally contact all small federally or state inspected processing facilities in the area, as we have a database of their information. We will also personally contact all state inspected and custom exempt processors in the area that are either listed or that we know of. We will ask each plant to share the farmer survey with their customers. Small plants will have an incentive to share the survey with their farmer customers, because small processors want to ensure the supply and demand does not negatively impact their businesses, and have discussed the need in the past for well-researched funding initiatives to ensure that grant funds and other policies do not create competition that then puts them out of business because there is not sufficient supply and demand for multiple new processors for certain species in their area. 

We also believe that utilizing these processing businesses, which farmers and ranchers rely on most, as a form of outreach to farmers is a novel and yet crucial way to share information with farmers and ranchers, because they interact with processors on a frequent basis.  

Graduate students will gain invaluable outreach experience by assisting with this survey outreach, including conducting in-person interviews, which will be supervised by Schneider or Nuckolls. 

Survey and Interview Outreach Plan Summary:

Deliverable 

Outreach Task 

Communication Tools

Team Members Assigned 

Processor Survey 

Share with networks 

Email, phone, in-person, social media

All team members 

Processor Survey 

Share on NMPAN listserv 

Email, NMPAN newsletter  

Nuckolls, NMPAN 

Processor Survey 

Share with state and regional specific meat processor associations, including the Oklahoma-Texas State Meat Processors Association, and the American Association of Meat Processors  

Email, newsletters, social media 

Nuckolls, Graduate Assistants, NMPAN 

Processor Survey 

Conduct 1:1 outreach of the region’s minority-owned small processors 

Phone, in-person conversations, outreach at events 

Nuckolls, Manning, Dedman, LL.M. Graduate Assistants

Processor Survey 

Reach out 1:1 to all grant awardees from the Arkansas and Oklahoma small meat processing grants in response to COVID-19

Phone calls, emails, and in-person outreach 

Nuckolls, Manning, LL.M. Graduate Assistants

Processor Survey 

Reach out 1:1 To all small and very small federally inspected small processors in Oklahoma and Arkansas 

Phone calls, emails, social media messages, and in-person outreach 

Nuckolls, Manning, LL.M. Graduate Assistants

Processor Survey 

Share on relevant social media networks

Create and share templates for team members’ twitter, facebook, instagram and other social media posts 

All team members, led by Miller  

Farmer survey 

Share with networks 

Emails, in-person, social media, newsletters, at events, etc. 

All team members 

Farmer survey 

Share at Grassroots Grazing group events 

In-person event announcements, sharing paper surveys 

Manning, Maginot 

Farmer survey 

Share with OnPasture, NCAT,  and other sustainable farm organization listservs and newsletters 

Email, newsletters, event announcements  

Manning, LL.M. Graduate Assistants 

Farmer survey 

Outreach to farmers of color and organizations and institutions serving farmers of color 

Phone, in-person conversations, outreach at in-person events  

Dedman, Nuckolls, Manning, Ratcliff, Davis, Turners,  Fernandez, Schneider, Quapaw Food Services Authority, Cypress Valley Meat Company

Farmer survey 

Call, email, or message link to survey to sustainable livestock and poultry producers in the multi-state region 

Email, phone, in-person, social media

Nuckolls, Manning, Maginot, Ratcliff, Bansley, Turners, Davis, Fernandez, Schneider, Quapaw Food Services Authority, Cypress Valley Meat Company, Phillips, Maginot, Bansley 

Farmer Survey 

Share on relevant social media networks

Create and share templates for team members’ twitter, facebook, instagram and other social media posts 

All team members, led by Miller  

Both surveys 

Share via paid-advertising 

Online ads 

Nuckolls, Schneider, Manning 

Processor interviews 

Targeted 1:1 outreach based on geographic location, recent grant funds received, species processed and slaughter, and other key factors 

Phone calls, email,  in person conversations 

Nuckolls, Manning, LL.M. Graduate Assistants 

Processor interviews 

Phone calls or in-person visits to discuss interview option and stipends with minority owned processing plants

Phone, in-person conversations, outreach at in-person events  

Dedman, Nuckolls, Manning, LL.M. Graduate Assistants 

Processor interviews 

Additional outreach via phone or in-person conversations 

Phone calls, in person conversations

Nuckolls, Manning, LL.M. Graduate Assistants 

Farmer interviews 

Targeted 1:1 outreach based on geographic location, species raised and sold, sustainable livestock and poultry practices or interests in shifts towards those practices, and other key factors 

Phone calls, email,  in person conversations 

Dedman, Nuckolls, Manning, LL.M. Graduate Assistants 

Farmer interviews 

Outreach to farmers of color about interview and interview process and stipend 

Phone, in-person conversations, outreach at in-person events 

Dedman, Nuckolls, Manning, Quapaw Food Services Authority

Farmer interviews 

Additional outreach via phone or in-person conversations 

Phone calls, in person conversations

Nuckolls, Manning, LL.M. Graduate Assistants 

 

Report and Toolkit Outreach and Processor List Outreach  

The research provided in our processor list and report and toolkit will focus on how farmers and ranchers can increase their processing access, and possibly even how it can support a transition for the farmers and ranchers hoping to shift from the environmentally damaging and consolidation system to a more sustainable and independent one. Thus, we want to conduct extensive outreach to both farmers looking to grow their independent sustainable businesses, and those looking to shift their model to a more environmentally friendly and independent direct-to-consumer or direct-to-market model. The Report and Toolkit and Processor List will provide important business planning information for farmers looking to make that shift. They will be able to see who can help them process their animals, the solutions needed to increase access to processing, along with other benefits of the sustainable livestock system, such as access to new labeling claims and new customer opportunities.  

The Report and Toolkit and Processor List also will serve as a useful tool for farmers practicing grassfed and pasture-raised farming and ranching, as they will be able to see where new access to processing has been recently established and who in their area can meet their unique needs. This Processor List may encourage them to expand and grow their operations. The Report and Toolkit is likely to generate opportunities for engagement and organizing that will lead to evidence-based policy solutions that will strengthen this sector’s meat and poultry supply chain.  

Our team’s outreach for the primary stakeholders around The Report and Toolkit and Processor List will include both local and regional networks. Team members Manning and Maginot will share the The Report and Toolkit and Processor List with the local Grassroots Grazing Group and their processing networks. NMPAN will share the The Report and Toolkit and Processor List  with NMPAN’s network of Arkansas, Texas and Oklahoma farmers and ranchers and processors. The Cypress Valley Meat Company and Quapaw Food Services Authority will also share the Report and Toolkit and Processor List with their farmer and processor networks. This is a unique outreach method for farmers as their processing establishment is an important part of these farmers’ businesses. Each of our farmers’ in Arkansas, Texas, and Oklahoma also have robust networks and are members of local organizations where they can conduct outreach to the primary target audience. 

Our team will also share these resources widely with the secondary target audience, which will build a broader coalition around working towards evidence-based solutions to strengthen the sustainable meat and poultry supply chain. We will share the information widely with the approximately 400 LL.M. program alumni who work across the country in agriculture policy, including at state departments of agriculture and USDA, and the state departments of agriculture and state legislature agriculture committees in this multi-state area, to inform efforts to deploy new policy at the state and federal level to address processing bottlenecks, while helping to better allocate processing demand across available processors in the region. We also plan to share this widely with relevant advocacy organizations across the country. 

Our team will share the Report and Toolkit and Processor List more widely than Arkansas, Texas, and Oklahoma to hopefully serve as a research model that can be replicated to address the processing bottleneck in other regions. When conducting outreach, each project team member will share an assessment on the Report and Toolkit and Processor List’s effectiveness with their networks. The guide will be published both online and in-print, and shared at organizational meetings and future educational opportunities. 

Report and Toolkit and Processor List Outreach Plan Summary:

Deliverable 

Outreach Task 

Communication Tools

Team Members Assigned 

Report and Toolkit 

Share toolkit at processing establishments in this region 

Print, email, newsletters 

Nuckolls, Manning, Dedman, Cypress Valley Meat Company, Quapaw Food Services Authority

Report and Toolkit 

Share with all processor networks 

Print, email, at in-person events 

All team members 

Report and Toolkit

Share with broader networks, including small processing employees, policy makers, and other key stakeholders  

Print, email, at in-person events, NMPAN listserv  

Nuckolls, Schneider, Manning, Department of Agricultural Economics and Agribusiness  

Report and Toolkit and Processor List 

Press Releases 

Press Release toolkits for all partners 

Nuckolls, Miller, Schneider, LL.M. Graduate Assistants 

Report and Toolkit and Processor List 

Share at half-day webinars 

Blogs, Hyperlinks 

Nuckolls 

Report and Toolkit and Processor List

Share on OnPasture, NCAT, and other sustainable farm organization listservs and newsletters 

Email, newsletters, event announcements  

Manning, LL.M. Graduate Assistants 

Processor List 

Share with farmer networks 

Email, social media, in-person events 

All team members 

Processor List 

Share on NMPAN listserv, other farmer listservs 

Email 

Nuckolls, Manning 

Processor List 

Share with sustainable agriculture organizations and educators 

Email, newsletters, at in-person events, social media, etc. so educators can share while discussing processing options with area farmers

Nuckolls, Manning, Schneider, LL.M. Graduate Assistants, Ratcliff, Davis, Tuners, Maginot, Bansley 

 

Case Studies Outreach 

These case studies will hopefully spark interest in expansion for area processors. The case studies will provide information on lessons learned, best practices, and financial support used for expansion. As mentioned, the success and growth of sustainable livestock and poultry farm businesses depends on their ability to access processing and slaughter services. Increase in processing and slaughter services can provide significant business expansion opportunities for these Southern SARE region farmers and ranchers. By taking a systems-based approach, we will support a critical supply chain sector that sustainable livestock producers rely on for their viability, while also discussing how this support can increase worker safety in small processing plants and expand consumers' access to safe, sustainable, grassfed and pasture-raised livestock and poultry products.  

The case studies will provide practical information that will allow small processors to consider and pursue expansion and to think critically about how they could approach expansion that is specific to their operation.  

Our team’s outreach will focus on NMPAN’s network and the small processors utilized by the farmer and rancher participants in this research. Small processors will be the primary focus of our outreach, but there are also a number of secondary target audience stakeholders that we will focus our outreach on as well, including policymakers and others that are focused on supporting the growth of small processing to address bottleneck issues facing farmers and ranchers.  

Case Studies Outreach Plan Summary:

Deliverable 

Outreach Task 

Communication Tools

Team Members Assigned 

Case studies 

Share with all processor networks 

Print, email, at in-person events 

All team members 

Case studies 

Share with broader networks, including small processing employees, policy makers, and other key stakeholders  

Print, email, at in-person events, NMPAN listserv  

Nuckolls, Schneider, Manning, Cypress Valley Meat  

Case studies 

Press Releases 

Press Release toolkits for all partners 

Nuckolls, Miller, Schneider, LL.M. Graduate Assistants 

Case studies  

Share at half-day webinars 

Blogs, Hyperlinks 

Nuckolls 

 

Webinar and Video Outreach  

Two virtual half-day webinars and short videos for farmers, processors, and other key stakeholders will focus on 1). Reporting and sharing research results and 2). how to use the toolkit and to promote a dialogue between processors and farmers on what action items, and additional research should be prioritized. The webinars will provide educational presentations, interactive discussions, lessons learned, and best practices to address the processing bottleneck - participants will have ample time to learn from one another. It will also allow an opportunity for crucial and often rare dialogue around these issues to occur between farmers and processors. The two distinct parts of this sector, processors and farmers, often do not have time for candid conversation, strategizing, planning, and organizing.  

The first online half-day webinar will also include plant employees, policymakers, and other key food systems stakeholders who are important audiences for solving these issues. These secondary target audiences will be able to learn, share, and join a dialogue on next steps.  

We will not only share the webinars’ registration via our networks, but also via paid advertising. 

In the future, we hope the webinars could be replicated in person at state meat processing association conferences, and other relevant educational events.  

Our outreach plan for the half-day webinars includes scheduling the workshops’ dates during the slower season for area processors and farmers and ranchers to ensure maximum participation. The virtual setting will also allow for maximum participation because COVID-19 precautions, venue expenses, and travel cost will not be a barrier to participation. We hope through a virtual format, we may even be able to expand our reach beyond this multi-state region, and into other key Southern SARE states. 

We will set up webinar registration months in advance of the date and share the registration information via the methods described in the outreach plan summary.  

The short videos will be excellent advocacy tools for key stakeholders looking to engage, and share not only report results, but also personal stories of the stakeholders impacted. These videos will be shared with not only the primary target audience, but also key stakeholders in the secondary target audience who can make decisions that will impact these policies. We will take a similar approach to advertising these videos, including promotion on social media, and sharing them at the webinars and other events. 

Workshops Outreach Plan Summary:

Deliverable 

Outreach Task 

Communication Tools

Team Members Assigned 

Advertising Half-Day webinars and videos 

Share with farmer networks 

Email, social media, in-person events 

All team members 

Advertising Half-Day webinars and videos  

Share on NMPAN listserv, other farmer listservs 

Email 

Nuckolls, Manning 

Advertising Half-Day webinars and videos

Share with sustainable agriculture organizations and educators 

Email, newsletters, at in-person events, social media, etc. so educators can share while discussing processing options with area farmers

Nuckolls, Manning, Schneider, LL.M. Graduate Assistants 

Advertising Half-Day webinars and videos 

Share with all processor networks 

Print, email, social media, at in-person events 

All team members 

Advertising Half-Day webinars  and videos 

Share on OnPasture, NCAT, and other sustainable farm organization listservs and newsletters 

Email, newsletters, event announcements  

Manning, LL.M. Graduate Assistants 

Advertising Half-Day webinars and videos  

Share with all survey and interview participants 

Email, phone 

Nuckolls, LL.M. Graduate Assistants 

Advertising Half-Day workshops 

Share via paid-advertising 

Online ads

Nuckolls, Schneider, Manning 

 

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy.