Building Vibrant Support Organizations for Beginning Farmers in the Northeast

Building Vibrant Support Organizations for Beginning Farmers in the Northeast

Summary

When the phone rings at the Cornell Small Farms Program, it’s most often the inquiring voice of a beginning farmer. The voices in this rapidly growing audience are increasingly diverse- young, mature, recently graduated or retired- wanting to farm on city plots, the urban fringes, or in rural areas. Emerging among them are voices seeking role models and representation: minorities, veterans, and urban growers. As beginning farmer support organizations (BFSOs), we help transform the dreams of these diverse callers into successful businesses that contribute to a vibrant farm and food economy. Over the past several years, BFSOs have sprouted up across the Northeast, aiming to meet the need of beginning farmers (BFs) for quality resources, training and mentoring. It is no less critical that these organizations receive similar mentoring and access to the growing wealth of quality resources produced research and extension programs around the Northeast as well as the curricula and proven approaches of the entire collective of BFSOs. We created this collaborative learning platform in 2009, through the Northeast BF Learning Network.

While the Network is now pulsing with interactivity and has bolstered support and services to many BF audiences, BFSO’s continue to need advanced training and program development support to improve services to those farms operating for 2 to 7 years. Many BFSOs are not part of traditional extension ‘train the trainer’ programs, yet they provide critical support and education to new farmers. This NESARE PDP project will advance BFSO skills and abilities by: 1) providing advanced training in several critical BF knowledge gaps (business and financial management, organic farming, whole farm planning and soil health) as well as new BF resources and improved curriculum, and 2) provide unique learning opportunities that address BFSO priorities for enhancing service to underserved populations (e.g. minorities, women, youth and military veterans). This vibrant Learning Network of BFSOs will foster peer-to-peer learning, mentoring, resource sharing, and long term sustainability of efforts and improve skills and strategies for delivering effective training to all BFs.

Our educational approach will include two, 3 day conference workshops (fall of 2013 and 2014), follow-up training webinars, collection and dissemination of resources, and networking activities among BFSO conference participants. This approach will focus participants on developing and implementing a plan that outlines changes in training services and tracks change in farmer knowledge and/or behavior. 

Objectives/Performance Targets

After incorporating new curricula, resources and information gained through this PDP training, 45 BFSO participants report that 600 beginning farmers made changes to farm plans or management to improve sustainability.

As a result improved cultural competencies and engagement strategies learned through this PDP training, BFSOs report 100 new BF clients of diverse race, gender, age and ethnicity or military veterans are actively participating in their training programs.

Accomplishments/Milestones

1. 250 service providers from 120 NE organizations, including BFSOs and those that work in food justice, urban agriculture, and supporting returning military veterans, learn about this new training program of the BF Learning Network. (Oct ‘13)

We announced the start of the BFLN conference training in August 2013 to over 250 BFSO contacts via the NE Beginning Farmer Learning Network Listserve, 75 Cornell Small Farm Program extension contacts, regional BF trainer contacts, and non-traditional BF organizations such as the Farmer Veteran Coalition. The announcement outlined the structure of the 2013 training program and also included details on the proposed 2014 conference. In August 2014, we recruited service providers for the yr 2 training program using the same networks, targeting over 300 NE service providers and also circulating to educators receiving the Cornell Small Farm Program E-news (6000 total members) (1 Conference Announcement).

2. 130 service providers submit applications to the training program, that include statements of learning goals, current clients from underserved communities, and letters of support from supervisors guaranteeing release time and commitment to the full three year program. (Nov ’13)

By October 2013, 61 BF service providers submitted pre-registration materials for the 2013 conference. Feedback from service providers in yr 1 suggested that a 3 yr commitment (attending both yr 1 and yr 2 conferences) would not be the most effective structure to foster participation. The expertise, interests and training programs of service providers in yr 1 were not necessarily aligned with the training topics in yr 2. Instead, a separate announcement, registration, and commitment process was initiated in the summer of 2014 for yr 2 conference training and follow up. By October 2014, 53 service providers submitted pre-registration materials with stated interest in participating in yr 2 training.

3. 80 participants (50 accepted with partial travel support plus 30 able to cover their own travel, meals and lodging) sign commitment letters outlining requirements for the training. (Dec ’13)

By October 2013, 49 participants submitted commitment letters with supervisor signature outlining their role as an active participant in our training program through 2014. Participants committed to attending the 2013 in-person conference training, participating in follow up webinars through 2014, assisting with the development of new evaluation tools, and gathering data to help document progress toward performance targets.

By October 2014, 52 participants (30% returning from 2013 training, 17 total) signed commitment letters to participate in the 2014 conference and assist with evaluation and reporting on actions to document progress toward performance targets over the 2015 training year (2 Commitment Letter). Training dates in both years were adjusted to late October in both years to foster new program development and integration of materials and exercises in BF programs over the winter.

4. 80 service providers attend Year 1 3-day training and begin revising their BF curricula focused on organic vegetable production or business planning, as well as start developing new outreach strategies to more effectively engage underserved BFs (Jan ‘14)

The 2013 conference, from Oct 28-30^th, 2013 in Latham, NY, hosted 69 participants, including 49 trainers and 20 invited presenters/facilitators that reach BF audiences. Participants represented cooperative extension, non-profits, farm incubators, USDA-FSA, and others from 9 NE states. Two educational tracks, ran concurrently while all participants came together around a cultural competency agenda. The Advanced Organic Vegetable Production track (23 participants) offered 5 workshop sessions and integrated recent NE organic agriculture research on crop rotations, weed management, soils and organic nutrients sources, and insect and disease management. The Farm Financial and Business Management track (41 participants) offered 5 workshop sessions: business planning, enterprise budgeting, market channel selection, record keeping and creative farm financing. Cultural competency workshops addressed how to effectively serve veterans, African Americans, Latinos, recent immigrants, and women farmers in their community. Service providers outlined changes in both technical program content and outreach and communication to develop more inclusive programs (See 2013 Annual Report for evaluation and example actions).

5. 60 service providers attend the 4 follow-up webinars expanding resources or sharing curricula on the year 1 training topics (Feb ’14, Mar ’14)

The Cornell Small Farms program hosted 4 webinars (1 hr) with topics based on feedback from the 2013 conference and prioritized through an online survey circulated through the BF Learning Network. All webinars were recorded and archived on the NE Beginning Farmer Learning Network website (Trainers Toolbox) to make them widely available. http://nebeginningfarmers.org/trainers/archived-bf-learning-network-meetings-webinars-2011-2013/

“AgSquared for Beginning Farmer Trainers” was offered on Nov 18, 2013 in collaboration with AgSquared. Attendees (31) received a walk-through training of how to use the AgSquared software to develop initial crop plans, keep better farm records, and learn about the resources that AgSquared can provide to BF training programs. Post-webinar evaluations (26% of participants) showed that their knowledge of how AgSquared works and the tools it provides for BF’s increased sharply (1.5 to 3.3; scale 1-4) and their understanding of how it can be included in BF training services also increased (1.4 to 2.4). These service providers also indicated an increased likelihood of adapting their curriculum to include AgSquared based on this training (1 to 2.5).

“The Language and Landscape of Working with Farmer Veterans” (Feb 27, 2014) was presented by Michelle Pfannenstiel, President of the Farmer Veteran Coalition- ME Chapter. Registered attendees (52) learned how BF service organizations can better support military veterans returning to or starting up farming. It focused on improving understanding of today’s veteran experience, learning how to navigate to the VA’s programs, and seeing examples of successful veteran farmer training efforts. Based on evaluations (28% of participants) trainers increased knowledge of VA programs and services, how the FVC supports veterans in farming, how they can better serve veterans in their programs (average 1.6 to 2.2; scale 0-3). Trainers also indicated a greater likelihood to support veterans in their work, including reaching out to local institutions (1.1 to 2.0), interviewing veterans in their own system to solicit feedback (1.3 to 2.1), and adapting their BF services to include veteran outreach (1.9 to 2.5).

 “Valuing Time and Muscle- Working with Beginning Farmers in Labor Record Keeping” (April 17, 2014) was presented by Chris Blanchard, Flying Rutabaga Works, IA. Registered attendees (47) learned how to track and calculate labor inputs that translate into meaningful records and work with BF’s in designing recording keeping systems that lead to informed management decisions. Trainer evaluations (19% of participants) showed considerable knowledge gained around strategies to track, calculate, and value labor on the farm (1.3 to 2.4, scale 0-3). Attendees learned how to better serve BF’s in labor record keeping (1.0 to 2.3) and showed a greater likelihood of adapting their trainings to include strategies for tracking and valuing labor (1.4 to 2.6).

“Diversifying Beyond Direct-Supporting Beginning Farmers in Exploring Wholesale Markets” (April 25, 2014) was presented by Anthony Mirisciotta, Deep Roots Organic Cooperative, VT. Registered attendees (53) learned the nature of wholesale relationships, terms of pricing and payment, and expectations for quality and packaging to help design education programs that prepare BF’s for these channels as their enterprises grow. Evaluations (10% of attendees) increased their knowledge of how to better serve BF’s in exploring wholesale markets (1.6 to 2.2, scale 0-3) and demonstrated a greater likelihood of learning about wholesale opportunities for their BF’s (1.0 to 2.3) and developing a needs assessment to adapt their programs (1.4 to 2.6).

6. 30 educators report that they have connected with and are delivering programs to 30 BFs of underserved populations (June ’14)

After 1 yr (Dec 2014), a total of 23 educators reported reaching 60 BF’s within underserved audiences, including African American, military veteran, Hispanic, immigrant refugee, and women. Training opportunities for BF’s in refugee communities (29) were successful in both urban agriculture programming and incubator farm training. Efforts to reach women in agriculture (21) included broad coalition building, engaging stakeholders in a RI women in agriculture conference, and a hands-on basic tractor maintenance workshop. Several educators report reaching out to military veterans (5) to connect them with existing resources and available programs. Educators have highlighted the importance of the BF Learning network to connect with and leverage the resources of partner organizations to start developing collaborative programming for these groups.

7. 40 educators report that program evaluations indicate that 150 BFs have made changes to farm plans. (Dec ‘14)

After 1 yr (Dec 2014), 22 educators reported assisting 620 BF’s with improved programs/services in farm business management and organic vegetable production. Farmer tracking by educators indicated that 210 farmers have made changes to farm plans or management based on trainings offered. Educators successfully integrated new tools/skills in enterprise budgeting, assisting 117 BF’s with over 40% of those reporting changes to farm plans (52). Other specific trainings contributed to farmer changes in marketing (15), record keeping (11), and business planning (52). Educators working in vegetable production reported changes made by 80 BF’s through new BF programming (field days, one-on-one consulting, and organized discussion groups) on topics including pest scouting, soil test interpretation, and disease monitoring.  

8. 80 service providers attend Year 2 3-day training and begin revising their BF curricula focused on whole farm planning or soil health, report on challenges with engaging underserved BFs, and receive peer mentoring on alternative approaches (Oct ‘14)

The 2014 conference training was held in Latham, NY from October 27-29, 2014. We hosted 66 participants, including 53 service providers and 13 invited presenters/facilitators that reach BF audiences. Participants represented cooperative extension, non-profits, farm incubators, state and local government agencies, industry consultants and others from 10 states (NY, RI, PA, NJ, MA, VT, ME, NH, IA, and MT). Collectively, these conference attendees have strong potential to increase farm viability for BF’s, providing more than 5000 training services over the last year, including one-on-one consulting (1300), one-day trainings (3000), and in-depth, multi-day programs (880).

The conference, titled “Re-strategizing with advanced beginning farmers: supporting scale-up and farm investment decision-making”, offered all attendees five intensive technical workshops: Credit Readiness, Farm Financial Analysis, Labor and Equipment Decision-Making, Marketing through Wholesale Channels, and Whole Farm Decision-Making. All trainers also participated in two Cultural Competency training sessions focused on strategies for working effectively across cultural differences (3 Conference Agenda).

A strong majority of attendees (%) indicated that each workshop had good to excellent potential to impact their own training services; identifying credit readiness (86%), farm financial analysis (100%), labor and equipment decision-making (96%), wholesale market readiness (60%), whole-farm decision making (85%; 4 Conference Evaluation Table). Service provider action plans outlined how knowledge gained and teaching tools would be integrated in their own BF programs and services. Activities included creating mock loan reviews to evaluate loan preparedness, using whole farm planning filtering questions to make management decisions, and improving partial budget analysis templates to support better financial records (5 Workshop Example Actions).

All participants and instructors attended the cultural competency training led by 4 invited facilitators representing a diversity of under-served groups. Attendees participated in two workshops that focused on new strategies to reach out to under-served beginning farmer audiences, with presentations and discussions on how to effectively serve military veterans, Latinos, and recent immigrants. Over 75% of participants expressed good to excellent potential to change their own training services based on the cultural competency sessions. Service providers outlined changes in outreach strategy, changes to improve capacity with their own organization, and efforts to develop cultural awareness and identity (6 Cultural Competency Example Actions).

We changed our approach and workshop topics for the 2014 conference based upon service provider feedback from the 2013 training. Rather than offer two separate tracks, whole farm planning and soil health, we structured the conference on one broad theme that would serve the greatest number of trainers, supporting scale-up and farm investment decision-making. Attendees from 2013 emphasized a need for further training on farm business and management topics and when presented with more than one track, it was clear that there was a greater need for training on this topic over production based workshops (two-thirds of the 2013 attendees participated in farm business training). Many also expressed a need for discussing more advanced business topics, along with whole farm planning, to serve beginning farmers that are facing a greater set of management challenges. After considering these factors, we decided to offer a program that more closely matched the needs of trainers across the region. 

9. 60 service providers attend the 4 follow-up webinars expanding resources or sharing curricula on the year 1 training topics (Nov ’14, Dec ’14)

We hosted a pre-conference Cultural Competency webinar to address the depth and complexity of learning about cultural competence, unconscious bias, and diversity. The webinar was announced to registered attendees and others throughout the BF Learning Network and a recording was also circulated in advance of the conference. An archived recording is widely available at the Trainers Toolbox website. http://nebeginningfarmers.org/trainers/

“Cultural Competency 101- Working across cultural differences” (October 15, 2014) was presented by Eduardo Gonzalez Jr., Cornell Cooperative Extension, NYC). Attendees (40) were introduced to key terms and definitions of cultural competency, reviewed the multiple dimension of diversity – including their own, and learned key steps for becoming more culturally competent in order to effectively work across differences. Trainer evaluations (70% of attendees) showed that attendees learned actionable steps for becoming more inclusive in their work (1.7 to 2.5, scale 0-3) and were more likely to seek further cultural competency training, challenge their own biases, and engage others in their organization on issues of intercultural communication and outreach (average 1.7 to 2.4).

10. 30 educators report that they have connected with and are delivering programs to another 40 BFs of underserved populations (June ’15)
11. 40 educators report that program evaluations indicate that another 150 BFs have made changes to farm plans. (July ‘15)
12. Through year 3 evaluations, surveys and interviews, performance targets are verified. (July ’15)

• Commitment Letter
• Conference Agenda
• 2014 Beneficiary Form
• Conference Announcement
• Conference Evaluation Table
• Workshop Example Actions
• Cultural Competency Example Actions

Collaborators: