The Systems 360° Initiative: Curriculum development and delivery of land management educational tools for Alabama cattle producers

Final report for ES16-129

Project Type: Professional Development Program
Funds awarded in 2016: $74,298.00
Projected End Date: 03/31/2019
Grant Recipient: Auburn University
Region: Southern
State: Alabama
Principal Investigator:
Dr. Kim Mullenix
Auburn University/Alabama Cooperative Ex
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Project Information


The Systems 360° Initiative is a discussion-based Extension program for Alabama beef producers to increase knowledge and application of sustainable land and animal management practices in the Southeast. The Initiative is a collaborative effort by an advisory group consisting of Alabama Cooperative Extension personnel (ACES; specialists and agents), Auburn University College of Agriculture faculty, the Alabama Beef Cattle Improvement Association and state Natural Resources Conservation Service (NRCS) and Farm Service Administration (FSA) personnel. The goals of this project were to: 1) create decisions tools (webinar series, management handbook, and PowerPoint templates) and 2) provide in-classroom training and hands-on demonstrations to educators on the tools and related concepts to minimize environmental and economic risk in beef cattle production systems. These tools address forage, water, herd management, climate, and economic considerations in different eco-regions of the state. In 2016, the Systems 360 advisory group was formed and a needs assessment was conducted to determine a strategic plan for curriculum development. Curriculum development began in fall 2016, and resulted in the release of a series of YouTube videos, individual ag/natural resource publications, a printed beef systems handbook, and a cattle herd management calendar. Grant participants also participated in an ongoing statewide webinar series focused on forage-livestock management on an annual basis that is available at In fall 2016, a pilot producer-based discussion group (also known as a working group) was started in the Tennessee Valley region of Alabama to begin delivering components of the curriculum to stakeholders as they were developed. There were 24 producers in this program, which consisted of on-farm learning experiences involving Extension, NRCS, and FSA personnel. This program was completed in spring 2017. Full curriculum development was finalized in fall 2017. Additional technical educators were trained in spring 2018 after the full release of the curriculum, and a statewide effort to promote discussion-based educational training for livestock producers began. Five discussion-based producer working groups were started across the state in fall 2018, and are finishing their program efforts in spring 2019. There are 78 producers who enrolled in discussion groups statewide. 

Project Objectives:

1) Formation of the Systems 360° Advisory Committee: A multidisciplinary Systems 360° Advisory Committee was formed in summer 2016 to develop and deliver a comprehensive curriculum related to improved land resource utilization in Alabama livestock operations. This integrated team consists of ACES personnel (specialists and agents), Auburn University College of Agriculture faculty, USDA NRCS, USDA FSA, Alabama Beef Cattle Improvement Association, and key beef producers. The advisory committee contributed towards this effort in two ways: a) development of educational decision tools and evaluations; b) provide in-service training opportunities to technical personnel statewide.

2) Educational Resource Development: Develop interactive educational resources on soil, water, forage, climate and risk management in livestock operations. Target tools for development include web-based presentation platforms (webinars), as well as reference PowerPoint templates for use in future programming. Materials will be designed for use in future programs by Extension agents, NRCS, FSA, and will later become accessible by end users.

3) Resource Training Programs: Members of the advisory committee provided training programs on Systems 360° curriculum and concepts for use in end-user programming. The target audience for these workshops include Extension agents, NRCS conservationists, FSA field representatives, and regional beef cattle leaders. These trainings will consist of both in-classroom and experiential learning opportunities to illustrate sustainable land management practices in beef production systems based on regional soil, water, forage, climate, and economic considerations.

4) Producer Networks and Resource Implementation: The advisory committee  has created an evaluation tool to determine program satisfaction and application of management concepts discussed as part of the Systems 360 Initiative (beginning with the pilot working group in fall 2016/spring 2017). Following technical trainings, Extension agents implemented regional working group programs with producers focused on concepts presented during training events. Selected participants in these programs have been asked to participate in follow-up evaluations to determine long-term impacts beyond the timeframe of the proposed project.


There is a need for agency partnerships to train new and beginning cattle ranchers in improved land management strategies, which will lead to enhanced sustainability of the beef industry within the state.

Effective dissemination of educational materials is built upon knowing:

 1) type(s) and form(s) of information needed and

2) the appropriate technology transfer system(s). It is estimated that 70% of US farms and ranches now have access to the internet making this platform a new and viable educational tool (NASS, 2015). Extension educators across the country now use a combination of online decision tools to deliver scholarly information to end users. Of this percentage, roughly 39% are livestock producers that regularly use computers for business (NASS, 2015). Recently, beef cattle Extension programs in the US have successfully used websites and other web-based platforms to provide research-based management information (Parish, 2011; Rusche and Renelt, 2014). Websites, webinars, and e-publications significantly improve the scope and reach of land management resources to end users, especially when awareness of these resources is coupled with one-day training events (Mullenix et al., 2015). There are no curriculum resources that address sustainable land management practices for beef cattle producers using a comprehensive, systems approach in Alabama. Given the success of these resources for other subject matter areas (Majumdar et al., 2015), the Systems 360° Initiative will develop interagency curriculum resources such as webinars, e-publications, and slide sets for cattle producers. The technology transfer system for these resources will be managed using a train-the-trainer approach, followed by their use as supporting material in subsequent hands-on, statewide beef cattle programming led by educators and technical assistance providers (Extension agents, NRCS, and FSA personnel). Survey data from statewide beef cattle programming illustrate the desire for educational programs taught using a combination of in-classroom and experiential learning methodology. Evaluations conducted by the ACES Animal Science and Forage Team in the last two years indicated that participants attending a live educational program prefer hands-on learning opportunities, on-farm or university experiment station tours, and field days to demonstrate recommended production practices. These training workshops provide experiences that equip new and beginning farmers with skills to become successful in the management of livestock operations, providing a positive feedback loop for Extension educators, and assistance agencies such as NRCS and FSA. Improved focus on environmental sustainability through this program may enhance overall economic and social well-being of a growing beef cattle sector within the state by 2020. 


Educational approach:

This project aims to improve the sustainability of forage-based beef cattle systems in Alabama through the development of technical content focused on improved land resource utilization for various ecological regions of the state and integrate of this delivery system into face-to-face farmer-based discussion groups. Curriculum development has included webinars, YouTube videos, printed publications (individual fact sheets and a handbook), a beef herd management calendar, and excel-based forage budgets for use by 1) Extension agents and 2) beef cattle farmers. This curriculum is housed on the Alabama Beef Systems website as a series of systems-based resources for Extension agents to use to facilitate the formation of a farmer-to-farmer based discussion group in their respective region of Alabama.

Education & Outreach Initiatives

Development and Needs Assessment of the Systems Advisory Committee

To strategize on curriculum resources to be developed as supporting curriculum for the Systems 360 working groups


There were 8 participants from the collaborators on the grant that participated in this meeting in July 2016. A Qualtrics survey was sent to the group prior to the meeting to determine what educational resources were needed as part of this project. The results of the survey were discussed and a timeline was developed as part of the committee meeting. Needs assessment data suggested that a combination of both print and online materials were needed for the curriculum development phase. A printed handbook, calendar, and publications were created as reference material for discussion groups. The handbook consists of individual publications that are also accessible on to provide an online form. Information was also integrated into a YouTube video series, and an online forage-livestock webinar series hosted monthly by Alabama Extension specialists and agents.


Outcomes and impacts:

Survey participants indicated that there was a need for both web-based and printed content on land and animal management strategies for Alabama beef farmers. The main web-based content that the group decided to focus on was webinars and short, YouTube videos to highlight best management practices. Short, printed publications were also an identified need. The group decided to "package" these publications into a short handbook that would be the guiding curriculum piece for farmer-based discussion groups. This would allow technical service providers to still access these as individual publications online, or provide a printed, collective text book to participants in the working groups. An iBook was discussed as another option for extending the reach of this material. However, the committee felt that the web-based archiving of publications would provide as much reach as an iBook for the same cost. Instead, an emphasis was placed on promotion of these products through our collective social media outlets.

Education Resource Development

To develop educational resources on soil, water, forage, climate and risk management in livestock operations. A series of PowerPoint curriculum for use by Extension agents, webinars, YouTube videos, publications, a management handbook, and herd management calendar were created as supporting curriculum for implementation of Systems working groups.


The following resources were created as part of this grant:

Budget Tools



Stockers-Drylot1 StockersGrazingFescue StockersOnWinterAnnuals-SupplementalFeed FescueEstablishment2017






Economics of Beef Management Publication


Climate Resources

PowerPoint Curriculum for Technical Service Providers





Forage Management Resources

Publications for Differing Ecological Regions of Alabama




PowerPoint Resources for Technical Service Providers





General Herd Management Practices Resources




PowerPoints for Use By Technical Service Providers




Systems Management Resources



Water Management Resources




PowerPoints for Use By Technical Service Providers


Systems Management Handbook and Starter Guide for A Farmer-Based Discussion Group Program Use by Technical Service Providers

A program overview guidelines book was created for use by Extension agents and technical educators to help provide information on how Systems 360 groups should be structured and delivered on a statewide basis. Promotional resources such as a popular press article, flyers, and social media promotion were used to create awareness about the Systems 360 Initiative. 





Outcomes and impacts:
  • There are 28 educational products that have been created as part of this project (when videos/budget sheets are categorized as a single output).
  • This information is housed at for use by technical service providers and stakeholders.
  • Web evaluation metrics (Google Analytics) showed that these resources were accessed by 2,456 visitors to the Alabama Beef Systems Extension webpage in 2018. 
Resource Training Programs

Two in-service training opportunities were provided to technical service providers (Extension and NRCS personnel) to describe the resources created through this grant, and to create a plan for statewide implementation of systems working groups.


Alabama Extension Animal Science and Forage Regional Extension Agents were trained regarding the Systems 360 curriculum and program implementation plan in October 2017. USDA NRCS personnel were made aware of the program at a joint Extension-NRCS grazing lands training course in November 2017. There are currently 9 regional extension agents on the Animal Science and Forage team, and there were 12 NRCS participants at the training.


A follow up training was hosted in spring 2018 with Animal Science and Forage Regional Extension Agents to further discuss statewide delivery, and promotional resource needs for starting discussion-based education groups in different parts of the state. Program flyers, a popular press article, and a final survey tool were created as part of this training effort.

Outcomes and impacts:
  • The above described resources have been used as part of two in-service training opportunities for technical service providers (n = 21 participants total).
  • There was a 38% increase in knowledge regarding the availability of beef cattle management resources for use as part of their educational programming efforts in the state.
  • Eight Animal Science and Forage Regional Extension Agents participated in a more extensive training on starting a Systems 360 working group. Seven of these agents agreed to start a working group in fall 2018 targeting beef cattle producers who wanted more in-depth knowledge on sustainable land-animal management practices. 
Development of farmer discussion groups and resource implementation

To develop multiple Systems working groups for Alabama beef farmers, and to determine potential adoption and use of management practices described in the Systems Management curriculum


In fall 2016, a pilot Systems Working Group was started. The working group was facilitated by an Animal Science and Forage regional agent, and consisted of 24 beef producers. The first meeting was held at an Auburn University research farm. Subsequent meetings were held on producer farms or the research farm to showcase management practices related to water, forages, general herd management, and climate impacts. Affiliated agencies such as NRCS and FSA were invited to participate on a local level. The working group highlighted best management practices on these topic areas through producer-led discussion at the farms. Extension specialists and agents were in attendance to help facilitate conversation.


In fall 2018, five Systems 360 discussion groups were started in Alabama, with a total of 83 producers enrolled statewide. These producers were identified as having previously participated in a forage or beef cattle-based Extension meeting in the state through an application process ( Systems-360-Application-Form-Fillable-PDF-with-Scoring-System). All groups were initiated in August/September 2018, and participants met five times over the course of the winter/spring on various management topics. Meetings consisted of an afternoon meeting commitment roughly once per month. A speaker covered the topic of discussion that day (Extension staff, NRCS, FSA, etc.), and then a hands-on component was delivered on this topic by participating in a demonstration on an Auburn University research farm, or through on-farm tours with producers. 

Outcomes and impacts:

Pilot Program - 2017

  • 62% of the program participants noted that they preferred learning from on-farm discussion groups, highlighting that peer-to-peer learning is an effective tool for improving understanding of these topics.
  • There were 3,072 acres and 1,300 head of cattle impacted by the pilot program. Additional working groups (n = 3) are being implemented for a more statewide reach in 2018.
  • A poster on this program was presented at the Southern Pastures and Forage Crop Improvement Conference in June 2017:
  • Participants reported an average economic impact of $2,500 per operation from this program.
  • One participant indicated that he saved more than $3,500 in his soil fertility program from the adoption of precision soil sampling in pastures and hayfields.
  • Participants plan to work towards 300 days of grazing per year and improve their calf marketing programs in the next year as a result of this program.

Statewide Program Launch/Outcomes - 2018 to 2019

  • Three of the five discussion groups are continuing to completion in spring 2019. These groups include two in North Alabama, and one in West Alabama. These regions reflect where the majority of cattle owners/operators in the state are located. Two of the groups met once or twice, but did not continue meeting through the additional three modules. Time commitment to the program waned in these groups, which may be a result of length of the program and time of day that it was offered (typically late afternoon, early to mid part of the week). 
  • Survey data reported from 2 of the 3 existing working groups is reported below. The third working group will finish their program in May 2019.
    • Participants who completed the discussion group had high satisfaction with the program, and indicated that 100% of them would participate in a similar program format again if offered. 
    • There was a 33% increase in knowledge among producers on the topics of grazing management, watering systems, animal marketing and management, and climate response considerations in beef operations. 
    • Producers indicated that they learned the most from 1) getting to know other farmers in the working group (35%) and 2) on-farm visits (28%), showing that this format was unique and created a different learning environment from traditional, fully classroom based educational programs.
    • There was an average of 2,790 head of beef cattle and 5,950 acres impacted by the information provided as part of this program. 
    • Producers reported an average savings of $25 per calf produced as part of participating in this program, or about $69,750 across participants for the program total to date (April 2019; not including final working group data for one ending in May).
    • Specific practices adopted by producers as a result of participating in a Systems 360 Working Group included:
      • The addition of a watering tank/pump system for cattle - reducing access to ponds, creeks, and streams
      • Implementation of cross fencing in pasture systems to achieve rotational grazing goals
      • Purchasing a no-till drill to start planting cool-season forages to complement their existing forage production system, and to reduce the need for hay feeding and supplementation of the cow herd in the winter
      • Improved nutrient distribution in pasture systems from unrolling hay and not creating a single, heavy use area for feeding hay in the winter

Educational & Outreach Activities

35 Consultations
28 Curricula, factsheets or educational tools
16 On-farm demonstrations
1 Published press articles, newsletters
15 Webinars / talks / presentations
16 Workshop field days

Participation Summary:

20 Extension
4 Researchers
6 Nonprofit
1 Agency
83 Farmers/ranchers

Learning Outcomes

83 Participants gained or increased knowledge, skills and/or attitudes about sustainable agriculture topics, practices, strategies, approaches
15 Ag professionals intend to use knowledge, attitudes, skills and/or awareness learned

Project Outcomes

2 Grants received that built upon this project
1 New working collaboration
Project outcomes:
  1. There has been improved communication among Alabama Extension (Auburn and Alabama A&M universities) and USDA NRCS Alabama on shared curriculum resource development that can be used for stakeholder education since this project was started.
  2. There has been an increase in availability and reach of educational resources related to strategies for improving natural resource management in beef production systems. There have been 28 educational products developed as part of this grant including both web-based and printed resources that have created a library of systems-management resources for Alabama technical educators and farmers.
  3. A Qualtrics survey in fall 2017 noted a 38% increase in awareness about beef management systems educational resources created through this project. Among survey participants (n = 15; consisting of mostly regional extension agents), 100% indicated that they plan to use these resources in their educational programming efforts.
  4. The first Systems working group was implemented in fall 2016/spring 2017 and consisted of 24 beef farmers in northern Alabama. 30% of participants had started implementing one of more of the management topics discussed by the end of the program, and an additional 28% planned to implement one or more topics related to soils, forages, water, or animal management within the next year. A follow up survey will be conducted in 2018 with two farmers from this group to determine economic impact of long-term management practices that were a result of this program.
  5. Five Systems 360 working groups were initiated in fall 2018 with 83 participants statewide. Three of those groups have continued through completion of the developed Systems 360 curriculum. There was a 33% increase in knowledge associated with topics related to watering systems, animal and marketing management, forages and climate decisions. Program participants indicated that they learned the most from other producers in their respective discussion groups, followed by the opportunity to learn in an on-farm setting. This demonstrates the unique design of this program, and that it was an effective model for teaching producers sustainable beef cattle management practices. The total economic impact of this program to date is $69,750, or a total savings of $25/calf from the education received as part of this initiative. 
15 Agricultural service provider participants who used knowledge and skills learned through this project (or incorporated project materials) in their educational activities, services, information products and/or tools for farmers
34 Farmers reached through participant's programs

Information Products

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.